The Consulting Division of AGASKIN

AGASKIN LABS, Korean beauty consultants in Seoul

Your global beauty intelligence partner, built for beauty brands serious about international growth.

Editorial K-beauty portrait representing AGASKIN LABS Korean beauty expertise and global consulting origins
Editorial inclusive beauty portrait, AGASKIN LABS global beauty strategy
AGASKIN LABS is the consulting division of AGASKIN, born from deep K-beauty expertise. We don't just advise, we embed ourselves in your brand's world and build the market presence it deserves.

What AGASKIN LABS does

AGASKIN LABS provides market entry strategy, strategic advisory, popup experience design, and event management consulting for two types of clients. Beauty brands from the US, Europe, Africa and the Middle East who want to enter the Korean beauty market. And beauty brands from anywhere in the world ready to expand into new international markets with strategy, intelligence and cultural precision.

Years of beauty market expertise
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Brand partnerships
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Global markets served
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Where we have worked

Our work is rooted in nearly a decade of on-the-ground beauty market experience across the UAE/GCC, United Kingdom, France, West Africa, and Korea. We have built activations with Chalhoub Group and Galeries Lafayette and developed a proven methodology for culturally intelligent market entry and brand activation across international beauty markets.

We work from Seoul, inside the market we advise on. That means factory visits, trade show floors, buyer meetings and regulatory paperwork rather than desk research. Every recommendation we hand a client has been tested against what Korean suppliers and global retailers are actually willing to do.

The global beauty market is not one market, it is many. Each with its own consumers, its own codes, its own gatekeepers.
At AGASKIN LABS, we believe that real international growth is built on intelligence, not assumptions. On inclusion, not imitation. On authenticity, not trends.

Whether you are deciding if Korea is the right market, choosing suppliers for a Korean beauty range, or preparing a first buying trip to Seoul, AGASKIN LABS is your partner on the ground.

We invite you to work with us.